Importance of Niche Marketing
A niche market is the subset of the market on which a specific product is focusing on; Therefore the market niche defines the specific product features aimed at satisfying specific market needs.
For anyone just starting his/her own business on the internet, it is important to do a niche market analysis to determine your market segment. Because when you start, you are small and unknown to the world. To stand out in the crowd of competitors, you would have to make your business target to a very specific subset of the identified market, so your target audience's search will return only a small group of pages on the internet. Your market segment doesn't have to be very hot. As long as it is undeserved, you will be able to find customers.
To perform this market analysis, you will first identify a key word or key phrase that describe your market. Then look in search engine statistics about how many times it was searched, and how many returns are there for this search. If the proportion of searches v.s. returns is very high, then you have found your niche. Of course, it's nearly impossible to hit on this niche by coming up with key words yourself. You should use software tools built for this purpose.
Google Keyword tool: Free keyword tool from Google
Google's Adwords program provides a nice tool called Google Keyword Tool. It is completely free to use. You could also search for Google Keyword Tool, it should lead you right to it.
The tool gives you keyword ideas in two ways, using a keyword or phrase, or a website address. When you enter your own seed keyword, the tool generate keyword list based on that keyword by using both synonyms and variations on the original term. This is great at finding alternative to your initial idea, and/or more specific segment of your intended market. If you choose a website, the tool will generate a list based on the content of that website. When you see competitors on the web, this is a great way to figure out what market segment are they tailored to, and how people are finding them. Then you can either avoid direct competition, or meet them head on. Either way, your won't be going in blind.
After clicking the "Get keyword idea" button, you will be show a list of keywords. The default columns displayed are Advertiser Competition rating, Local Search volume [last month] and Global Monthly search volume. You can also display columns for Estimated Ad position, Estimated Avg. CPC (can be based on your local currency), Search Volume trend, and the highest search volume month.
PPC Web Spy: Another free Keyword tool
PPC Web Spy is an application that integrate with your browser. After you install the software, you will see a PPC Web icon on the lower right corner of your browser window. Click on it to turn it on. Once it is on, whenever you perform a Google search, under each of the sponsored links, you will see a button that says "View keyword". Click on it and you will see the PPC Web spy window that shows the list of keywords that this ad is bidding on, the cost per click, and number of clicks per day. Click on any of the keyword will bring up another dialogue box, allowing you to either search the keyword or the destination website of this advertisement. The actual search is performed by the Google Keyword tool. PPC Web Spy will open up the page and populate the relevant field for you. So there's no advantage over user Google Keyword tool for the actual search. The utility of the tool is rather in making it easier for you to search for advertisers and find out what they are doing, possibly as a starting point for your generating your own ideas, or find potential affiliate partners, as this tool will identify those advertisers who are members of Clickbank.
Micro Niche Finder: Powerful yet easy to use
Micro Niche Finder is a very powerful tool in identifying under served market segments. This tool not only allows you to perform all the keyword related searched that Google keyword tool provides, but it can also identify hot trends and help you brainstorm for ideas. To make your life easy, it also integrate with multiple types of Google searches, Clickbank market, Amazon, Affiliate programs, and article depositories. So when that light bulb turns on in your brain, you can immediately turn it into cash generating operation, instead of losing your train of thought while fumbling with multiple windows. As a bonus, this software comes with some nice tutorials for various ways to use this tool to generate traffic to your site. The vendor also provides a cash back guarantee in case you are unsure of its claims.
Keyword Research Pro: Very powerful, clean and easy to use interface
One of the most distinguishing feature of Keyword Research Pro is that it pulls keywords from multiple sources, including Google AdWords, Keyword Discovery, Wordtracker, 7Search, Miva, YouTube and Ask.com, allowing it have the most comprehensive list of keyword statistics available. You can even save the current project you are working on and return to it at a later time. Sweet. Like Google's keyword tool, Keyword Research Pro uses synonyms, provides local monthly search and global monthly search, volume match type, and estimated cost per click. It also have a great filtering and keyword analysis functions, integrating results from Google, Yahoo, and Bing, and present you search volumes, keyword effectiveness, Pay-per-click information and a first page search engine result. Finally, all this data can be easily exported in four different formats.
Coupling great functionality with an interface that's clean, logical and easy to use, this software is indeed worthy of the "Pro" designation. This is a valuable tool for both the internet marketing veterans and new comer alike. Well done.
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